Advertising Campaigns

As part of the creative direction of MICAM, the world’s leading footwear trade show, Laureri Associates was entrusted with the advertising campaigns for print and digital media. In collaboration with the selected partner for the project, LA developed a chapter-based storytelling inspired by the most iconic fairy tales, the #micamtales. The first fairy tale was MICAM in Wonderland, followed by MICAM glass slipper. More fairy tales will be introduced during the next editions.