MICAM, the world’s leading footwear exhibition, entrusted Laureri Associates with its creative direction. In collaboration with the selected partner for the project, LA developed the exhibition new visual identity, art direction and production of the advertising campaigns, digital creative direction and digital marketing, as well the graphic design of all the printed and digital materials, newsletters, social media and exhibit-experience. Everything has been carried out following the original concept of #micamtales, the fairy tales of MICAM.