In addition the creation of all the traditional communication materials, MICAM, the world’s leading footwear trade fair, has also entrusted Laureri Associates with digital marketing activities. In collaboration with the selected partner for the project, LA has developed a true digital creative direction based on the integration of all MICAM’s virtual platforms: newsletters, social media, social adv, websites and landing pages. This activity is aimed at supporting, promoting and communicating all the events comprising the world of MICAM: physical exhibition, digital exhibition and special projects such as MICAM X.